21. May 2015

Gold Inn, Berlin

Starting situation

In October 2010, not only was the a hotel opened but a premium brand was also launched. In addition to a unique design, the aim was also to implement fresh and innovative ideas – including in the technical area – in this central hotel with its total of 293 rooms.


A reliable partner had to be found, which would take on the implementation of digital signage as well as the equipping of the rooms with a modern multimedia system. Both the digital signage displays and the television screens had to be tailored seamlessly into the hotel design. In addition, the systems had to be easy to operate and menu navigation had to be simple. Further requirements: Skilled service under one roof, central inputting of data, homogeneity in monitor walls.


HD TV with PCT in 293 rooms

The rooms are arrayed with a multimedia bar with two integrated TV screens. Whilst TV with all of its assets (highest picture quality, multilingual menu navigation, added-value services) can be watched on the one monitor, PCTV can be controlled on the second display with a standard keyboard. Top-quality Internet, Skype video conferences, current weather reports and the newest video-on-demand content are available here. In addition, the TV shows who is standing outside the door. Once someone has rung on the door, the television switches on automatically and transmits the shots from the camera installed outside into the room. Data from an iPod, iPhone or iPad can also be displayed on the screen.

HD TV in the fitness area and in front of the bar

In the fitness studio, four TVs provide information on what the weather is doing, and in particularly high quality, just like the television in front of the bar, which provides the best entertainment. In addition, the high-quality Technogym fitness equipment is equipped with TVs, so sports fans can watch or listen to the radio when training on the treadmill.

Special feature: 3×4 monitor walls with 42″ screens by Philips

Two large monitor walls, each composed of four rows with three displays, serve as eye catchers both in the lobby as well as
in the bar of the hotel. Here as well, the display screens are administered by means of editIT/playIT, with the possibility
of supplying the screens together or individually with content. Whereas corporate images dominate in the lobby area, the wall
in the bar has been used mainly to put people in the right mood: motion motifs such as e.g. fire and other motions can be seen
on it. And if there are sufficient comrade-in-arms, the wall even functions as a Wii game pad. Apart from impeccable software,
homogeneity is also an important consideration while choosing the monitors. This is assured through display screens by Philips.

Digital signage in the lobby, ballroom, bar and in the conference area

The overall 75 displays are controlled via the digital signage software editIT/playIT by Macnetix. 25 display screens decorate the
nearly 500 square metre large hall, which offers the suitable stage both for a gala dinner as well as for conferences. The
monitors, which are stringed together to the right and the left on the walls, are used not only for company presentations but also
as motion background to generate various moods. Even in the bar, the 42-inch screens, 20 pieces in number, serve to create the
mood or to advertise for current cocktail offers. Further displays, both at the entrance to the hall as well
as in the stair egress to the conference area, provide an overview of room occupancy and events, whereas the four monitors positioned
at the individual conference rooms serve as door signage and inform about the events taking place inside.